During my time with Square I tried to keep the “photographer” Matt Clayton and “Editor-and-Chief” Matt Clayton separate – which I probably did too well – so, not a lot of my work made it onto my blog and especially none of the covers. Since they really weren’t in the style of photography that I wanted to brand myself with, I never publicly shared them. Until now.

Heavily influenced by vintage Coke ads and my love for the work of Norman Rockwell, Square’s covers were meant to be campy and, like Coke ads, show an individual enjoying the magazine more than their environment. Coming up with the concept for the covers was always a challenge. We succeed on some more than others.